"Trunk Show" is a fancy name for really good deals on frames and the opportunity to see a whole lot of frames at once.
Most eyewear boutiques carry many different designer frames, however, each designer has a lot more to offer than what the average boutique can afford to display. For example, we carry Coach and have about 20-30 of their frames in a variety of styles, colors and sizes.
However, Coach has dozens of designs and each design comes in many colors and sizes. So a Trunk Show is when a group of invited designers come and bring their entire line with all the colors, shapes and sizes and you have the opportunity to see them all in one sitting!
Watch for your local clinics to have Trunk Shows...it's a great way to get a good deal AND see all the entire kit and kaboodle of a particular designer.
(Psst...save the date...EyeWest Vision Clinic is hosting it's Grand Opening Trunk Show Thursday, November 10th from 2:00 to 7:00! Stay tuned for details!)