Rogers Best Buy Store Gets the Axe

Best Buy officials announced Thursday, March 29 they will close 50 of their big box stores and lay off 400 employees at corporate and support levels during the 2013 fiscal year, according to a news release.

Reports later in the evening identified five Twin Cities Best Buy stores as ones to be closed including Brooklyn Center, Rogers, Edina, Lakeville and Hutchinson, according to KARE11.

The news comes after the Richfield-based company released its 2011 fourth quarter earnings, however, the company did not immediatly say which stores would close.

It's the second loss of a big box store in Rogers in less than a year. Lowe's Home Improvement Stores announced it was closing two Minnesota stores in a nationwide move to shutter some outlets. Rogers was included in that list, as well.

The news of closures and downed profits are not a surprise to many, as Best Buy reported shortfalls after its third quarter in 2011 as well. In January 2012, and also suggested it was getting closer and closer to bankruptcy every day.

Going forward, Best Buy's retail store strategy is to increase points of presence, while decreasing overall square footage. Based on results from store pilots conducted in 2010 and 2011, Best Buy will be deploying "at-scale" market tests of its new Connected Store format in the Twin Cities and San Antonio metro areas. The store remodels are expected to be completed before the 2012 holiday season. Connected Stores are remodeled big box stores that focus on connections, services and multi-channel experience through a total transformation of both the store and the operating environment.

The company expects total big box square footage in these combined test markets to be reduced by almost 20 percent through store downsizing and closures, while points of presence will increase by more than 20 percent.

"These changes will also help lower our overall cost structure," CEO of Best Buy Brian J. Dunn said in the release. "We intend to invest some of these cost savings into offering new and improved customer experiences and competitive prices—which will help drive revenue. And, over time, we expect some of the savings will fall to the bottom line."

The closest electronics store now for customers is , located at 12905 Elm Creek Boulevard North, and is currently open seven days a week.